In the end of November 2019 I had the pleasure of attending an event about Sustainable Business by Implement Consulting. They had invited Dorethe Nielsen from Novo Nordisk to speak about the project: Circular for Zero.
I invite you to take a journey through this sketchnote, where I have captured some of the main points of the 2+ hour event on one overview.
My most important takeway from Implement Consulting’s part of the talk:
“Do not make a sustability strategy or even just a sustainable strategy – make a sustainable business. “
Novo Nordisk has the ambition to have a completely ZERO footprint – and they set out clear goals to reach this along the way. My most important takeway from the Novo Nordisk part of the talk, was the overview of all the projects that they are working on from a circular perspective. From thinking of the supplier footprint, to the 6000 company cars.
Overall a circular mindset is to RE-USE, Minimize consumption and turn waste into new resources.
This is all possible because they thought execution and funding in the strategy from the beginning – as well as closely collaborating with top management. The CEO has even ended up being their biggest supporter! Lastly they made it a key point to create engagement with the employees, as well as seeking out inspiration actively.
This morning at Talent garden Rainmaking I attended two talks by industry professionals. Emma-Catrine Hvid from Nordea, had a wonderfully analogue presentation on “Sketching and ideation” using in handdrawn sketches on a flipchart to guide her talk. The majority of her time was a hands-on exercise “crazy 8” – which I already know and love. It is a great tool for getting fun ideas quickly. In just 8 minutes, the room collectively came up with 300+ ideas. I had a blast and would love to see what others came up with!
Anja Thrane, Client Director and Niels Tybjerg, Head of MarTech at @adviceas held a talk titled: “Answering the what and the why”.
My key take-away was that you should not just stop testing after product launch, but keep going (Like in curling). Focus on evolution rather than revolution. Because users are like lions, they act different in the zoo (in a focus group) from the Savanna (daily life).
One way to do this is through looking at the details of web analytics, and then using qualitative research to interpret the data you find, looking at context, channels used, and other needs.
Update on sketchnotes from this conference. Expect notes by the remaining speakers to be added after some retouching. If you have any wish to see particular speakers, let me know and I will prioritise them. Expect to see at least the following speaker sketchnotes: Sheryl Cababa, Sara Watcher Boettcher, Julia Sommer, Darren Menachemson, Rune Nørager and Gry Hasselbach.
“Thoughts on how to take control of your life ONLINE & who to hold accountable including yourself”.
The talk started on a personal note, about when he first got into the web design industry back in 1997 and compared then to the NOW – with the added dimension of moving from the US to Denmark – giving examples of some services and their “always on” mentality, which rewards being addicted and always having what you crave accessible.
Some services are doing the opposite – like the B&H photo closing their shop AND their online shop on sundays. This makes us think about the responsibility of the service providers themselves. For example just think about the repercussions of file sizes changing – in the early days the use of the Internet had a lot of waiting time. Not anymore, it lurs you to just keep spending time on it and rewards your addiction.
“How people are emotionally involved when interacting with information”.
The talk focused on how we use emotion to process information, and that often these emotions get in the way of us even evaluating information – even when we usually have a strategy for doing it. Sometimes we get stuck on a gut feeling.
“You can have the best content, but if something triggers a negative emotion you loose engagement with users”.
My key takeaway was a more nuanced language I can use to discuss the subject of fake news with – where I can distinguish between the 3 types of fake news: mis information, mis information and mal information.
Read her paper here – Cooke, N. A. (2018). Fake News and Alternative Facts: Information Literacy in a Post-truth Era. American Library Association.
This week I am in Lisbon, for Websummit. I am testing out new formats for my sketchnotes, one is a paper format which is easy to do standing up in a crowd and the other the iPad Pro. I want to use this opportunity to play around with the iPad format, and test out different apps. A review of these apps AND my wish for the ideal sketchnote app will come online later.
To be honest I have not have time to review my notes from this conference yet and a lot of my notes needs work done and cleanup before I can post them. Perhaps during my next holiday or if there is a special insterest in it, I will post the notes, along with a summary of the conference highlights.
Sorry about the silence here on the blog – I started a fulltime job at an IT consultancy and all the work I do there is confidential, which makes me unable to share my daily sketches. I CAN share what I have learned about visual meeting notes though!
During some phases in our process, we have a lot of meetings. I don’t know about you, but my mind goes blank after 5 minutes in meetings unless I actively focus to keep my concentration – and this is where visual notes are amazing!
They make me listen actively – I find out what I do not understand much Quicker!
I can refer back to my notes later
I get to practice my live sketching in general (practice, practice, practice)
They are fun to do!
After I participated in the same type of meeting several times, I started noticing I could benefit from a certain structure. Since I cannot show you the actual notes as examples, I will have to recreate the same layout types with fake content.
I am looking very much forward to sharing a couple of my go-to meeting layouts and tricks for easy meeting notes with you at a later time.
Update July 209: I am currently compiling a list of layouts that I will share once they are finished. Stay tuned.
Today I had the pleasure of attending the digital transformation event at the agency Advice A/S. Carla Camilla Hjort took the stage to talk about their work at Space 10, and the art of pushing IKEA forward. Key quotes from this talk is “The only thing constant is Change”, “We strive to see patterns where most see chaos”, and “There is no innovation without a great story”. As always, I am a huge fan of NEON signs, so I was very pleased to find one in their office.
Space10 is one of the places I would gladly give up my nomadic freelancing lifestyle for – they manage to save the world one innovative design challenge at a time – and it looks like they have fun doing it. All their labs sound like incredible fun projects to be a part of.
At the event, Rune Dahlgaard (digital partner @Advice) also did a 30 minute talk on why the future belongs to those brands who dare to be different. Rune’s talk was full of facts about the benefits of making a stand as a brand. His most valuable point in my point of view, is the graph that frames the discussion of how brands make a stand, balancing between each end of the axis, from just standing for something to making a change, and whether the issue used makes sense or not at all.
Christine Loft Hunderup’s take away from todays talk on “Design thinking & Co-creation with customers” was that you should think BIG, start small and involve the customer. She went through how Nordea Liv & Pension (Soon to be an independent department) created a co-creative environment in the organization by using gv’s design sprint to fail fast.
This week I had the pleasure of attending NextM / CopenXRealities and sketchnote for 8 of the talks. My key take away is that people and experiences are still at the heart of new technology. This event had multiple stages at the same time, so I had to make quick choices where to be. A written summary of the highlights from each of these 8 talks will follow bellow each image.
Sketchnotes from the NextM Main stage
Rich Astley (Not to be confused with Rick Astley) from Finecast did a talk on Addressable TV which lead up to a panel discussion on the subject. They are now able to “hyper Target” which enables really specific adds for each device. Get ready for your ads on tv being as specific as those online… crazy! My key learning from this was that it is a good idea to make ads optional for an extra charge. That way the people can understand the cost of content without ads, noone really misses them when they are gone, but it is necessary for keeping the cost of the content low.
Jonathan Epstein from Sentient Ascend did a talk on evolution, covering the difference between Deep learning and evolutionary algorithm, making a case for Neuro Evolution because it is faster, you spend time on highest value tasks, it frees creativity and you can democratize.
Pascal Finette’s talk dove into giving concrete examples of the exponential growth we have seen, linking it to what we will likely see in the future. Like cancer is likely eradicated in the next 20 years, energy is free by 2040 and in the next 7 years Siri will likely become 128x times better… meaning she will be far smarter than us!
In the talk by Ryan Pulliam from ST (Specular Theory), she introduced 8 case examples of immersive technology for business and brands. Her key point was that you should give people a reason to put on the headset! Don’t just sell the hardware of VR + XR + AR + MR, sell experiences! You don’t make people come to the cinema by doing commercials for the outstanding audio experience. You create movies people want to see and lure people in through movie trailers! These immersive experiences have the unique ability to make you not just hear or see, but do! When you do something that really creates an impact, which is the whole premise behind the ‘Perspective series’ created by Specular Theory.
Peter Sunde Kolmisoppi is co-founder of The Pirate Bay, and his talk took us through some Pirate Bay history detailing his time as an activist trying to win the war of the internet, covering some of their biggest acts of trolling.
His key point is that the internet of today is creating trolls! Real life trolls. We need to realize that the internet and the real world is not separate worlds, but one world! He says that “We lost the war of the internet”, and when asked during Q&A what a young student within tech could do to help… he says there is no hope anymore. Pretty bleak statement. Another question during Q&A was what he would say to this room filled with people who work in advertising?. His answer was: “Quit your day job!”
Sketchnotes from the CopenXRealities Main stage
Andreas Cleve from Nordic.ai and Corti.ai took us beyond Alexa and voice accessed Ai (Artificial intelligence) systems, into making a case for iA (Intelligence Augmentation). Where an Ai is good for answering questions, you at the moment need humans to ask the right questions. He spoke of a case from the healthcare sector, where the emergency call receiver employee was enabled to save lives through having decision support that helps them spot heart attacks.
Alexander S. Lopera from Neurons Inc took us through Neuroscience research on VR. From testing if meeting in VR is less stressful than through video or real life (Answer is yes, for introverts is makes a big difference), to testing peoples brain response to VR porn versus screen porn. That Lollipop in my drawing is not really a lollipop!
The talk by Peder Sandqvist and Filippos Arvanitakis took us through their 9 learnings from creating a lot of successful VR experiences. From keeping it simple and balancing the crazy with the known to being aware of the space around the experience as well, and the participants mindset
My sketchnote process review:
It was dark, very dark, during the talks at both of the stages. That is how most conference-goers prefer it I guess, unless you are taking notes like me. It took a few tries before I found a spot with a little bit of light, where I could also be able to read the text on the screens. I have good eyesight but it has its limits.
Another time I should really choose my itinerary a few days before, and factor in time for breaks and time to hang out in the conference hall.
I should practice my visual library for digital/technology/electricity.
My general review of the conference:
Food trucks, heck yeah! (Made all the better by sitting in the beautiful sunshine).
Really smart to have headphones for everyone at the talks in the open hall area.
Hourly meditation in the basement to balance out the conference buzz, nice!
Loved the NextM theme song and creative showreel of speakers – had to look up the song when I got home!
App for choosing your itinerary and reminding you where you need to be, great!
At Ladies First it was all about digital trends today when the sisters Astrid & Ingrid Haug stopped by Niels Brock for a talk each on the topic. Astrid just wrote a book in Danish which is on my wish list called “The future belongs to the fearless”, and Ingrid is behind the great conference called Design Matters which I hope to attend again in 2018.
Key Insights from Astrid’s talk was a nice overview of where we are currently withing digital trends (from SOME to wearables, robots, Internet of Things, AI, Big data, VR, AR, and thoughts about where we are going next.) We are part of shaping this new world through our Vision! As a thinking exercise you can ask yourself what you would do differently if you had to start your company today. Another thinking exercise is to design your own ultimate competitor. They think globally, have no office and few employees, not production costs and are very aware of their purpose and continually innovate.
Key insights from Ingrid’s talk were the 3 topics of: “Design for change”, “Immersive Worlds & Mixed Reality” and “Be a Rebel”. I hope these are some of the topics they will dive into in this years Design Matters conference.
Learnings from sketchnoting:
There is still room for a few details on especially the last sketchnote, which I will add tomorrow. I realized that I need to do a visual library exercise for different symbols and icons representing electricity, technology and digital, so my visual vocab is more varied. Right now the icons I think first, and use in the heat of the moment overlap too much.
I am currenlty jobhunting for a fulltime position as Designer/UX’er/facilitator and was lucky enough to attend the Meet and Greet at @pentialife yesterday! Amazing Office at Islands Brygge in Copenhagen, a huge candy bar, star wars all over and most importantly: a people first mentality.
Walking around in the office I felt right at home amongst a suit of amor, Star Wars, LEGO and best of all…. a whole arcade room! They even had packman and Mario in there. When the developers have a thinking break from work they often collect LEGO. When you are hired you even get some LEGO! And every year there is a dress up day where everyone comes to work in costume!
They employ UX architechs as well as Juniors. You work as a junior for a year in a sort of trainee position. This means they are not afraid of hiring people right out of college. The company language is Danish, although you may be considered for a job even though you do not speak Danish much.