This morning at Talent garden Rainmaking I attended two talks by industry professionals. Emma-Catrine Hvid from Nordea, had a wonderfully analogue presentation on “Sketching and ideation” using in handdrawn sketches on a flipchart to guide her talk. The majority of her time was a hands-on exercise “crazy 8” – which I already know and love. It is a great tool for getting fun ideas quickly. In just 8 minutes, the room collectively came up with 300+ ideas. I had a blast and would love to see what others came up with!
Anja Thrane, Client Director and Niels Tybjerg, Head of MarTech at @adviceas held a talk titled: “Answering the what and the why”.
My key take-away was that you should not just stop testing after product launch, but keep going (Like in curling). Focus on evolution rather than revolution. Because users are like lions, they act different in the zoo (in a focus group) from the Savanna (daily life).
One way to do this is through looking at the details of web analytics, and then using qualitative research to interpret the data you find, looking at context, channels used, and other needs.
This week I am in Lisbon, for Websummit. I am testing out new formats for my sketchnotes, one is a paper format which is easy to do standing up in a crowd and the other the iPad Pro. I want to use this opportunity to play around with the iPad format, and test out different apps. A review of these apps AND my wish for the ideal sketchnote app will come online later.
To be honest I have not have time to review my notes from this conference yet and a lot of my notes needs work done and cleanup before I can post them. Perhaps during my next holiday or if there is a special insterest in it, I will post the notes, along with a summary of the conference highlights.
At Ladies First it was all about digital trends today when the sisters Astrid & Ingrid Haug stopped by Niels Brock for a talk each on the topic. Astrid just wrote a book in Danish which is on my wish list called “The future belongs to the fearless”, and Ingrid is behind the great conference called Design Matters which I hope to attend again in 2018.
Key Insights from Astrid’s talk was a nice overview of where we are currently withing digital trends (from SOME to wearables, robots, Internet of Things, AI, Big data, VR, AR, and thoughts about where we are going next.) We are part of shaping this new world through our Vision! As a thinking exercise you can ask yourself what you would do differently if you had to start your company today. Another thinking exercise is to design your own ultimate competitor. They think globally, have no office and few employees, not production costs and are very aware of their purpose and continually innovate.
Key insights from Ingrid’s talk were the 3 topics of: “Design for change”, “Immersive Worlds & Mixed Reality” and “Be a Rebel”. I hope these are some of the topics they will dive into in this years Design Matters conference.
Learnings from sketchnoting:
There is still room for a few details on especially the last sketchnote, which I will add tomorrow. I realized that I need to do a visual library exercise for different symbols and icons representing electricity, technology and digital, so my visual vocab is more varied. Right now the icons I think first, and use in the heat of the moment overlap too much.