This morning at Talent garden Rainmaking I attended two talks by industry professionals. Emma-Catrine Hvid from Nordea, had a wonderfully analogue presentation on “Sketching and ideation” using in handdrawn sketches on a flipchart to guide her talk. The majority of her time was a hands-on exercise “crazy 8” – which I already know and love. It is a great tool for getting fun ideas quickly. In just 8 minutes, the room collectively came up with 300+ ideas. I had a blast and would love to see what others came up with!
Anja Thrane, Client Director and Niels Tybjerg, Head of MarTech at @adviceas held a talk titled: “Answering the what and the why”.
My key take-away was that you should not just stop testing after product launch, but keep going (Like in curling). Focus on evolution rather than revolution. Because users are like lions, they act different in the zoo (in a focus group) from the Savanna (daily life).
One way to do this is through looking at the details of web analytics, and then using qualitative research to interpret the data you find, looking at context, channels used, and other needs.
Update on sketchnotes from this conference. Expect notes by the remaining speakers to be added after some retouching. If you have any wish to see particular speakers, let me know and I will prioritise them. Expect to see at least the following speaker sketchnotes: Sheryl Cababa, Sara Watcher Boettcher, Julia Sommer, Darren Menachemson, Rune Nørager and Gry Hasselbach.
“Thoughts on how to take control of your life ONLINE & who to hold accountable including yourself”.
The talk started on a personal note, about when he first got into the web design industry back in 1997 and compared then to the NOW – with the added dimension of moving from the US to Denmark – giving examples of some services and their “always on” mentality, which rewards being addicted and always having what you crave accessible.
Some services are doing the opposite – like the B&H photo closing their shop AND their online shop on sundays. This makes us think about the responsibility of the service providers themselves. For example just think about the repercussions of file sizes changing – in the early days the use of the Internet had a lot of waiting time. Not anymore, it lurs you to just keep spending time on it and rewards your addiction.
“How people are emotionally involved when interacting with information”.
The talk focused on how we use emotion to process information, and that often these emotions get in the way of us even evaluating information – even when we usually have a strategy for doing it. Sometimes we get stuck on a gut feeling.
“You can have the best content, but if something triggers a negative emotion you loose engagement with users”.
My key takeaway was a more nuanced language I can use to discuss the subject of fake news with – where I can distinguish between the 3 types of fake news: mis information, mis information and mal information.
Read her paper here – Cooke, N. A. (2018). Fake News and Alternative Facts: Information Literacy in a Post-truth Era. American Library Association.
This week I am in Lisbon, for Websummit. I am testing out new formats for my sketchnotes, one is a paper format which is easy to do standing up in a crowd and the other the iPad Pro. I want to use this opportunity to play around with the iPad format, and test out different apps. A review of these apps AND my wish for the ideal sketchnote app will come online later.
To be honest I have not have time to review my notes from this conference yet and a lot of my notes needs work done and cleanup before I can post them. Perhaps during my next holiday or if there is a special insterest in it, I will post the notes, along with a summary of the conference highlights.
The past two days I have been live sketchnoting / graphic recording / visual scribing at the Design Matters conference in Copenhagen – an awesome conference for Designer made BY designers. A written summary of the sketchnotes will follow under each sketchnote.
I personally encouraged as many people as I could to start sketchnoting at the conference. I would love to see your notes if you did!
I have compressed these images – if you want a higher resolution image just contact me.
The first talk on the main stage was by Tobias Ahlin from Minecraft. My key take away from this was that he encourages us to:
Move from a paradigm of utilitarian work without any feelings, back to more expressive work! Emotionally engaging and simplicity is not in conflict!
Tobias used a matrix to prove this point – placing example cases from expressive to utilitarian and complex to minimalist.
I admit I am biased, because I really love the app, but the this talk was one of my favourites! Christine Cha and Vicky Tan from Headspace, did a talk about the brand journey of the company, as well as taking us through the their process of improving their onboarding retention. My key take away from this, was that:
Data can help you identify opportunities, not make decisions! Research and science can help you understand, and intuition can help fill in the gaps.
In just a few weeks Mckinsey Design will release a new big report on where to focus your money in the design process, based on looking at the 5% of cases that outperformed their peers. I am looking very much forward to reading it and perhaps summing it up visually in much more detail! Ben Sheppard, partner in Mckinsey Design, introduced the 4 areas tied to make design financials better. He emphasized that:
It is harder to outshine the competition and decide where to put the extra $. You need to focus on all 4 of these areas to elevate – or you should not bother at all!
These 4 areas are something we as designers would probably think is common knowledge, and now we have numbers as proof to celebrate the importance of design.
The 4 areas are:
More than a feeling (what would happen is half of your bonus was tied to your product’s amazon review?)
More than a department (no ivory towers, your team should work physically together)
More than a phase (involve designers in all phases)
More than a product (design for the entire experience).
Designer Jack Koloskus from the Outline spoke their platform and Why and how they plan to fix the big media struggle, and in the process enable non designers to make good content.
Masuma Henry did a talk about “the business of the underserved”. By taking us through a traditional design process and adding a step to each, she urged us to shift our focus to make a change!
You can make a change – no matter the design position you are in!
You need to start:
Including and representing people who isn’t today!
Promote shared values and expose viewpoints that need it!
Along the way she showed us great examples, only two of which were from Amazon themselves.
Starting with sharing her personal story about the first time she tried to create change and failed because she lacked the right approach, Anisha Jan from Dropbox, shared with us a talk about how small learnings can add up to big changes! She took us though the 4 steps in the arch of change, from listening for the unexpected to amplifying beliefs! This framework can be used to utilize findings that you have previously ignored, and turn it into big changes.
A fortune cookies without the words of wisdom would be a pretty bland experience.
Ben Hersh from Medium took us through how to make you use words better (inspired by cognitive science), by first making them clear, then friendly and then expressive!
Clear: Reading takes time and work, choose words carefully! Make the rhythm of a text more like a fairy-tale, to make it easier to read.
Friendly: When you are alone your brain makes conversations with yourself. Use “you” instead of “I”, and treat people like you do in person! Say thanks and be polite.
Expressive: Who says the words or its typography changes how you think of the text itself
Vanessa Li from TikTok (previously Musical.ly) took us through 3 lessons of how they reduced friction in design to create a more immersive experience. The lesson I took with me the most, was that even though they solved the problem of how to give money to broadcasters, they changes their minds and were not satisfied with the solution and made a new and much better one.
Did you know that 1/10 people have no clean drinking water? Charity water aims to change that, but how do they do that when 42% of Americans do not trust charities? Alyson Nakamura took us through the journey of Charity water and how their unique and close communication makes their doners feel close to them throughout their charity cycle of 21 months.
I am not personally into football at all – so to get me excited about Fifa19 was quite a challenge, and Felix Lai from Fifa18/Ea sports succeeded! The UX immsersion Matrix introduced in this talk functioned as a framework of describing how content go from abstract to realism, and functional to emotional. My biggest take away was that you can:
Use a UX Immersion Matrix and touchpoints to create a 3D emotional journey!
Man I wish there was a game like this but for something else than a sports – or maybe a different sport… like tennis or iceskating? I would be all in!
The last talk of the conference was by Teyosh, also known as Sofija Stankovic and Theodora Stojkovic. This talk went though some of the projects created by this pair, that balances benefiting society with something they find interesting. Dictionary of online behaviour can be found here, and I highly suggest you to have a look!
Sorry about the silence here on the blog – I started a fulltime job at an IT consultancy and all the work I do there is confidential, which makes me unable to share my daily sketches. I CAN share what I have learned about visual meeting notes though!
During some phases in our process, we have a lot of meetings. I don’t know about you, but my mind goes blank after 5 minutes in meetings unless I actively focus to keep my concentration – and this is where visual notes are amazing!
They make me listen actively – I find out what I do not understand much Quicker!
I can refer back to my notes later
I get to practice my live sketching in general (practice, practice, practice)
They are fun to do!
After I participated in the same type of meeting several times, I started noticing I could benefit from a certain structure. Since I cannot show you the actual notes as examples, I will have to recreate the same layout types with fake content.
I am looking very much forward to sharing a couple of my go-to meeting layouts and tricks for easy meeting notes with you at a later time.
Update July 209: I am currently compiling a list of layouts that I will share once they are finished. Stay tuned.
Today I had the pleasure of attending the digital transformation event at the agency Advice A/S. Carla Camilla Hjort took the stage to talk about their work at Space 10, and the art of pushing IKEA forward. Key quotes from this talk is “The only thing constant is Change”, “We strive to see patterns where most see chaos”, and “There is no innovation without a great story”. As always, I am a huge fan of NEON signs, so I was very pleased to find one in their office.
Space10 is one of the places I would gladly give up my nomadic freelancing lifestyle for – they manage to save the world one innovative design challenge at a time – and it looks like they have fun doing it. All their labs sound like incredible fun projects to be a part of.
At the event, Rune Dahlgaard (digital partner @Advice) also did a 30 minute talk on why the future belongs to those brands who dare to be different. Rune’s talk was full of facts about the benefits of making a stand as a brand. His most valuable point in my point of view, is the graph that frames the discussion of how brands make a stand, balancing between each end of the axis, from just standing for something to making a change, and whether the issue used makes sense or not at all.
Christine Loft Hunderup’s take away from todays talk on “Design thinking & Co-creation with customers” was that you should think BIG, start small and involve the customer. She went through how Nordea Liv & Pension (Soon to be an independent department) created a co-creative environment in the organization by using gv’s design sprint to fail fast.
Today was the very first speed job interview arranged by CPHUX. The format was that 3 very interesting startups spoke to many different jobapplicants for an available position for 3 minutes (today it was 5 minutes) each after having done a presentation of their company and what they were looking for. Here is my sketchnote from their short brief before the Speed job interviews themselves.
This is a brilliant way for companies to get a great sense of how potential applicants will fit with the company before spending a lot of time looking at resumes. The idea is that each of the companies are calling back interesting potential candidates for a second more in depth interview.
From my point of view as a potential job applicant, this really gives me an opportunity to practice doing job interviews as well as get a quick real feel for the company. The setting with a big meeting room for potential applicants to socialize and network while waiting for their turn, and 3 rooms for simultaneous speed interviews worked really well as far as I could tell.
I would much rather go to several of speed interviews like these each week, than spend hours and hours on cover letter that might never get read.
Today I participated in an Innovation lab event with the speaker Anders Sahl Hansen.
The key learning was the approach to using connections as a design mechanism. First you generalise the problem, then do intuitive research, use the principles of connections and lastly describe the end solutions. If you create a personal connection to your problem you get better solutions! Anders had a lot of nice examples that I will try to find the references for a later time, as well as his resources for inspiration e.g Ask nature.
This week I had the pleasure of attending NextM / CopenXRealities and sketchnote for 8 of the talks. My key take away is that people and experiences are still at the heart of new technology. This event had multiple stages at the same time, so I had to make quick choices where to be. A written summary of the highlights from each of these 8 talks will follow bellow each image.
Sketchnotes from the NextM Main stage
Rich Astley (Not to be confused with Rick Astley) from Finecast did a talk on Addressable TV which lead up to a panel discussion on the subject. They are now able to “hyper Target” which enables really specific adds for each device. Get ready for your ads on tv being as specific as those online… crazy! My key learning from this was that it is a good idea to make ads optional for an extra charge. That way the people can understand the cost of content without ads, noone really misses them when they are gone, but it is necessary for keeping the cost of the content low.
Jonathan Epstein from Sentient Ascend did a talk on evolution, covering the difference between Deep learning and evolutionary algorithm, making a case for Neuro Evolution because it is faster, you spend time on highest value tasks, it frees creativity and you can democratize.
Pascal Finette’s talk dove into giving concrete examples of the exponential growth we have seen, linking it to what we will likely see in the future. Like cancer is likely eradicated in the next 20 years, energy is free by 2040 and in the next 7 years Siri will likely become 128x times better… meaning she will be far smarter than us!
In the talk by Ryan Pulliam from ST (Specular Theory), she introduced 8 case examples of immersive technology for business and brands. Her key point was that you should give people a reason to put on the headset! Don’t just sell the hardware of VR + XR + AR + MR, sell experiences! You don’t make people come to the cinema by doing commercials for the outstanding audio experience. You create movies people want to see and lure people in through movie trailers! These immersive experiences have the unique ability to make you not just hear or see, but do! When you do something that really creates an impact, which is the whole premise behind the ‘Perspective series’ created by Specular Theory.
Peter Sunde Kolmisoppi is co-founder of The Pirate Bay, and his talk took us through some Pirate Bay history detailing his time as an activist trying to win the war of the internet, covering some of their biggest acts of trolling.
His key point is that the internet of today is creating trolls! Real life trolls. We need to realize that the internet and the real world is not separate worlds, but one world! He says that “We lost the war of the internet”, and when asked during Q&A what a young student within tech could do to help… he says there is no hope anymore. Pretty bleak statement. Another question during Q&A was what he would say to this room filled with people who work in advertising?. His answer was: “Quit your day job!”
Sketchnotes from the CopenXRealities Main stage
Andreas Cleve from Nordic.ai and Corti.ai took us beyond Alexa and voice accessed Ai (Artificial intelligence) systems, into making a case for iA (Intelligence Augmentation). Where an Ai is good for answering questions, you at the moment need humans to ask the right questions. He spoke of a case from the healthcare sector, where the emergency call receiver employee was enabled to save lives through having decision support that helps them spot heart attacks.
Alexander S. Lopera from Neurons Inc took us through Neuroscience research on VR. From testing if meeting in VR is less stressful than through video or real life (Answer is yes, for introverts is makes a big difference), to testing peoples brain response to VR porn versus screen porn. That Lollipop in my drawing is not really a lollipop!
The talk by Peder Sandqvist and Filippos Arvanitakis took us through their 9 learnings from creating a lot of successful VR experiences. From keeping it simple and balancing the crazy with the known to being aware of the space around the experience as well, and the participants mindset
My sketchnote process review:
It was dark, very dark, during the talks at both of the stages. That is how most conference-goers prefer it I guess, unless you are taking notes like me. It took a few tries before I found a spot with a little bit of light, where I could also be able to read the text on the screens. I have good eyesight but it has its limits.
Another time I should really choose my itinerary a few days before, and factor in time for breaks and time to hang out in the conference hall.
I should practice my visual library for digital/technology/electricity.
My general review of the conference:
Food trucks, heck yeah! (Made all the better by sitting in the beautiful sunshine).
Really smart to have headphones for everyone at the talks in the open hall area.
Hourly meditation in the basement to balance out the conference buzz, nice!
Loved the NextM theme song and creative showreel of speakers – had to look up the song when I got home!
App for choosing your itinerary and reminding you where you need to be, great!