This week I am in Lisbon, for Websummit. I am testing out new formats for my sketchnotes, one is a paper format which is easy to do standing up in a crowd and the other the iPad Pro. I want to use this opportunity to play around with the iPad format, and test out different apps. A review of these apps AND my wish for the ideal sketchnote app will come online later.
To be honest I have not have time to review my notes from this conference yet and a lot of my notes needs work done and cleanup before I can post them. Perhaps during my next holiday or if there is a special insterest in it, I will post the notes, along with a summary of the conference highlights.
The past two days I have been live sketchnoting / graphic recording / visual scribing at the Design Matters conference in Copenhagen – an awesome conference for Designer made BY designers. A written summary of the sketchnotes will follow under each sketchnote.
I personally encouraged as many people as I could to start sketchnoting at the conference. I would love to see your notes if you did!
I have compressed these images – if you want a higher resolution image just contact me.
The first talk on the main stage was by Tobias Ahlin from Minecraft. My key take away from this was that he encourages us to:
Move from a paradigm of utilitarian work without any feelings, back to more expressive work! Emotionally engaging and simplicity is not in conflict!
Tobias used a matrix to prove this point – placing example cases from expressive to utilitarian and complex to minimalist.
I admit I am biased, because I really love the app, but the this talk was one of my favourites! Christine Cha and Vicky Tan from Headspace, did a talk about the brand journey of the company, as well as taking us through the their process of improving their onboarding retention. My key take away from this, was that:
Data can help you identify opportunities, not make decisions! Research and science can help you understand, and intuition can help fill in the gaps.
In just a few weeks Mckinsey Design will release a new big report on where to focus your money in the design process, based on looking at the 5% of cases that outperformed their peers. I am looking very much forward to reading it and perhaps summing it up visually in much more detail! Ben Sheppard, partner in Mckinsey Design, introduced the 4 areas tied to make design financials better. He emphasized that:
It is harder to outshine the competition and decide where to put the extra $. You need to focus on all 4 of these areas to elevate – or you should not bother at all!
These 4 areas are something we as designers would probably think is common knowledge, and now we have numbers as proof to celebrate the importance of design.
The 4 areas are:
More than a feeling (what would happen is half of your bonus was tied to your product’s amazon review?)
More than a department (no ivory towers, your team should work physically together)
More than a phase (involve designers in all phases)
More than a product (design for the entire experience).
Designer Jack Koloskus from the Outline spoke their platform and Why and how they plan to fix the big media struggle, and in the process enable non designers to make good content.
Masuma Henry did a talk about “the business of the underserved”. By taking us through a traditional design process and adding a step to each, she urged us to shift our focus to make a change!
You can make a change – no matter the design position you are in!
You need to start:
Including and representing people who isn’t today!
Promote shared values and expose viewpoints that need it!
Along the way she showed us great examples, only two of which were from Amazon themselves.
Starting with sharing her personal story about the first time she tried to create change and failed because she lacked the right approach, Anisha Jan from Dropbox, shared with us a talk about how small learnings can add up to big changes! She took us though the 4 steps in the arch of change, from listening for the unexpected to amplifying beliefs! This framework can be used to utilize findings that you have previously ignored, and turn it into big changes.
A fortune cookies without the words of wisdom would be a pretty bland experience.
Ben Hersh from Medium took us through how to make you use words better (inspired by cognitive science), by first making them clear, then friendly and then expressive!
Clear: Reading takes time and work, choose words carefully! Make the rhythm of a text more like a fairy-tale, to make it easier to read.
Friendly: When you are alone your brain makes conversations with yourself. Use “you” instead of “I”, and treat people like you do in person! Say thanks and be polite.
Expressive: Who says the words or its typography changes how you think of the text itself
Vanessa Li from TikTok (previously Musical.ly) took us through 3 lessons of how they reduced friction in design to create a more immersive experience. The lesson I took with me the most, was that even though they solved the problem of how to give money to broadcasters, they changes their minds and were not satisfied with the solution and made a new and much better one.
Did you know that 1/10 people have no clean drinking water? Charity water aims to change that, but how do they do that when 42% of Americans do not trust charities? Alyson Nakamura took us through the journey of Charity water and how their unique and close communication makes their doners feel close to them throughout their charity cycle of 21 months.
I am not personally into football at all – so to get me excited about Fifa19 was quite a challenge, and Felix Lai from Fifa18/Ea sports succeeded! The UX immsersion Matrix introduced in this talk functioned as a framework of describing how content go from abstract to realism, and functional to emotional. My biggest take away was that you can:
Use a UX Immersion Matrix and touchpoints to create a 3D emotional journey!
Man I wish there was a game like this but for something else than a sports – or maybe a different sport… like tennis or iceskating? I would be all in!
The last talk of the conference was by Teyosh, also known as Sofija Stankovic and Theodora Stojkovic. This talk went though some of the projects created by this pair, that balances benefiting society with something they find interesting. Dictionary of online behaviour can be found here, and I highly suggest you to have a look!
This week I had the pleasure of attending NextM / CopenXRealities and sketchnote for 8 of the talks. My key take away is that people and experiences are still at the heart of new technology. This event had multiple stages at the same time, so I had to make quick choices where to be. A written summary of the highlights from each of these 8 talks will follow bellow each image.
Sketchnotes from the NextM Main stage
Rich Astley (Not to be confused with Rick Astley) from Finecast did a talk on Addressable TV which lead up to a panel discussion on the subject. They are now able to “hyper Target” which enables really specific adds for each device. Get ready for your ads on tv being as specific as those online… crazy! My key learning from this was that it is a good idea to make ads optional for an extra charge. That way the people can understand the cost of content without ads, noone really misses them when they are gone, but it is necessary for keeping the cost of the content low.
Jonathan Epstein from Sentient Ascend did a talk on evolution, covering the difference between Deep learning and evolutionary algorithm, making a case for Neuro Evolution because it is faster, you spend time on highest value tasks, it frees creativity and you can democratize.
Pascal Finette’s talk dove into giving concrete examples of the exponential growth we have seen, linking it to what we will likely see in the future. Like cancer is likely eradicated in the next 20 years, energy is free by 2040 and in the next 7 years Siri will likely become 128x times better… meaning she will be far smarter than us!
In the talk by Ryan Pulliam from ST (Specular Theory), she introduced 8 case examples of immersive technology for business and brands. Her key point was that you should give people a reason to put on the headset! Don’t just sell the hardware of VR + XR + AR + MR, sell experiences! You don’t make people come to the cinema by doing commercials for the outstanding audio experience. You create movies people want to see and lure people in through movie trailers! These immersive experiences have the unique ability to make you not just hear or see, but do! When you do something that really creates an impact, which is the whole premise behind the ‘Perspective series’ created by Specular Theory.
Peter Sunde Kolmisoppi is co-founder of The Pirate Bay, and his talk took us through some Pirate Bay history detailing his time as an activist trying to win the war of the internet, covering some of their biggest acts of trolling.
His key point is that the internet of today is creating trolls! Real life trolls. We need to realize that the internet and the real world is not separate worlds, but one world! He says that “We lost the war of the internet”, and when asked during Q&A what a young student within tech could do to help… he says there is no hope anymore. Pretty bleak statement. Another question during Q&A was what he would say to this room filled with people who work in advertising?. His answer was: “Quit your day job!”
Sketchnotes from the CopenXRealities Main stage
Andreas Cleve from Nordic.ai and Corti.ai took us beyond Alexa and voice accessed Ai (Artificial intelligence) systems, into making a case for iA (Intelligence Augmentation). Where an Ai is good for answering questions, you at the moment need humans to ask the right questions. He spoke of a case from the healthcare sector, where the emergency call receiver employee was enabled to save lives through having decision support that helps them spot heart attacks.
Alexander S. Lopera from Neurons Inc took us through Neuroscience research on VR. From testing if meeting in VR is less stressful than through video or real life (Answer is yes, for introverts is makes a big difference), to testing peoples brain response to VR porn versus screen porn. That Lollipop in my drawing is not really a lollipop!
The talk by Peder Sandqvist and Filippos Arvanitakis took us through their 9 learnings from creating a lot of successful VR experiences. From keeping it simple and balancing the crazy with the known to being aware of the space around the experience as well, and the participants mindset
My sketchnote process review:
It was dark, very dark, during the talks at both of the stages. That is how most conference-goers prefer it I guess, unless you are taking notes like me. It took a few tries before I found a spot with a little bit of light, where I could also be able to read the text on the screens. I have good eyesight but it has its limits.
Another time I should really choose my itinerary a few days before, and factor in time for breaks and time to hang out in the conference hall.
I should practice my visual library for digital/technology/electricity.
My general review of the conference:
Food trucks, heck yeah! (Made all the better by sitting in the beautiful sunshine).
Really smart to have headphones for everyone at the talks in the open hall area.
Hourly meditation in the basement to balance out the conference buzz, nice!
Loved the NextM theme song and creative showreel of speakers – had to look up the song when I got home!
App for choosing your itinerary and reminding you where you need to be, great!
At Ladies First it was all about digital trends today when the sisters Astrid & Ingrid Haug stopped by Niels Brock for a talk each on the topic. Astrid just wrote a book in Danish which is on my wish list called “The future belongs to the fearless”, and Ingrid is behind the great conference called Design Matters which I hope to attend again in 2018.
Key Insights from Astrid’s talk was a nice overview of where we are currently withing digital trends (from SOME to wearables, robots, Internet of Things, AI, Big data, VR, AR, and thoughts about where we are going next.) We are part of shaping this new world through our Vision! As a thinking exercise you can ask yourself what you would do differently if you had to start your company today. Another thinking exercise is to design your own ultimate competitor. They think globally, have no office and few employees, not production costs and are very aware of their purpose and continually innovate.
Key insights from Ingrid’s talk were the 3 topics of: “Design for change”, “Immersive Worlds & Mixed Reality” and “Be a Rebel”. I hope these are some of the topics they will dive into in this years Design Matters conference.
Learnings from sketchnoting:
There is still room for a few details on especially the last sketchnote, which I will add tomorrow. I realized that I need to do a visual library exercise for different symbols and icons representing electricity, technology and digital, so my visual vocab is more varied. Right now the icons I think first, and use in the heat of the moment overlap too much.
Is it a Bird held IIAB talks last night, where 3 talented speakers had 15 minutes to talk about the future workforce without power point slides! Although I do understand why this obstruction was chosen, I am a very visual person and find it hard to just sit an listen, and was extra happy to be sketchnoting – otherwise I would not be able to remember as much as I do.
My favourite talk was by Thomas Nørmark, “the robot whisperer”. The key takeaway from this talk regarding the future workforce, is that with new tech there will be new and different jobs. We should not fear to be replaced by automasation, but more expect to supervise and work together with especially chatbots in the near future. In fact he even build a “clone”of himself as a chatbot (and an actual physical robot with a whole bunch of sensors), a ‘Robome’ to function as a secretary when he is not available. This has freed up a lot of time which was previously spent on answering a lot of generic work inquiries. From employees asking permission to buy a book or calling in sick, to even booking appointments with him. Sometimes it knows things he does not, like the location of the first aid kit. The tech of tomorrow is chatbots in all shapes and sizes, starting as babies and through training becoming very valuable assistants. In 100 years he expects us to, on some level, merge with tech.
Martin Grønbæk (from HK Lab) spoke about the future workforce form the perspective of the trade union. His main takeaway was that technology does not create change in itself – it is the people implementing the tech that create that change. As an example he spoke of the new health platform in Denmark and its implementation. We should not fear that the exponentially growing technology will bring less jobs, just different jobs. Just that we are part of defining! Chatbots will be your future coworker, and we will need chatbot trainers or builders which are not necessarily from IT, but from the field for which the chatbot is used.